You’ve heard the expression that people eat with their eyes before they eat with their stomachs. Yup, we’ve all been there: the server brings out a dish so beautifully plated that the anticipation of tasting it grows tremendously. Retail packaging is no different. If consumers seek luxurious products, receiving them in extravagant packaging only adds to the overall value of the item and the experience of receiving it.
When it comes to luxurious product packaging, rigid boxes set the gold standard. This is why luxurious brands seek custom rigid boxes from product packaging companies that know how to merge box design and product into one phenomenal retail experience.
Rigid Boxes and that Special Difference
When it comes to the epitome of high quality retail packaging, rigid boxes set the bar. There are numerous reasons to back this claim. For starters, rigid boxes tend to be quadrupled in thickness when compared to folding cartons and other common packaging solutions. In addition, rigid boxes don’t need fancy graphics to stand out. Their structural quality does this without all the bells and design whistles.
But this is not to say that rigid boxes can’t be adorned with extras for branding purposes, or just to be more competitive on the retail shelf. In fact, it’s becoming more common to see rigid boxes with embellishments like plastic gems, stones, leather, metal, and other materials. There are also a plethora of finishes to choose from ranging from UV coats to matte or glossy finishes. Some rigid boxes can even have wood accents. If you and your retail product packaging company want to get extra creative, using materials from the product itself on the box can add great aesthetic appeal while highlighting quality. Brands like Burberry have done this, so using leather samples from a watch band to decorate a rigid box can be a great way to give your product greater shelf appeal and draw more attention.
Even Rigid Boxes in a Simplistic Form Promote Luxury
Rigid boxes are such high quality packaging solutions that even having a minimalist, plain rigid box conveys more value than an amplified folding carton or clamshell packaging solution. Just look at the iPhone box–a simple, white box with no distracting graphics. The iPhone box is also known as the most successful retail packaging solution in the history of modern marketing.
Invest in Rigid Boxes from a Company that Knows Your Market
Your retail packaging company needs to go above and beyond designing the best rigid boxes–they need to provide packaging solutions that resonate with your buyers and that make your product competitive in your market. Look for a packaging printing company that specializes in rigid boxes, look through their portfolio, and see what their process is for helping you hit your growth goals.
Ultimately, rigid boxes are ideal for brand’s whose customers expect that added layer of luxury and a white-glove presentation that makes their products stand out.